Here's How You Can Fall Back In Love With Your Job

Dan Schawbel

Dan Schawbel is the leading personal branding expert for young professionals. Read full contour

People you lot know or have never met nonetheless are googl'ing yous. Allow'south face it, you're even google'ing yourself! At the end of 2007, the Pew Net Research Team found that 47% of people search for information virtually themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safety bet that percentage has climbed to over 50 or threescore% by this year.

Some people might tin can it ego-surfing, just it'due south actually a good practice to meet what results come up upward for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing yous either for fun or because they want to learn more about you. Hiring managers want to run across if you accept a clean record in Google, which is your permanent record because every motion you make (yes even a web log comment) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second appointment wouldn't accept happened. Endeavour doing information technology right now and see what you get.

There is no hiding from Google!

Google keeps rails of just about everything y'all do on the cyberspace. Information technology patrols and captures your online behavior, such as when you mail on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more. Aside from the content yous create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (virtually like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children'due south children volition be able to find out everything about you when they grow older. "Mom, look what I just found out about Dad in Google." Your personal brand can't hide from Google. There is 1 major exception to this though.

Common names

If your name is mutual, such every bit Mike Smith, so it volition exist very difficult to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you might discover out that Google changed their algorithm and you'll lose all that difficult piece of work. The indicate being is that you'll take to differentiate your proper name in social club to rank high. I typically recommend yous use your eye name or a nickname in this instance. The worst example scenario is that you change your name completely ;).

Celebrity names

Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of viii and higher! Your web log posts about these celebrities will never stop upwards on the top twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 meg), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, just even with C-level celebrities, you don't stand a chance. If yous are stuck with a celebrity proper name, I propose that you build your make around an expanse of your expertise or interest and connect it to your brand proper noun.

Unique names

While growing upwards, you might accept been made fun of people of your unique name because it was "unlike." Although you were ostracized and made fun of, right now y'all become to express mirth at everyone else! With a distinct proper name, you are able to easily manipulate the results for your proper noun on search engines. When you go to your high school reunion and come across your friends, you'll get the terminal laugh considering you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you take results that reflect your make, you lot'll see how hard information technology will be to rank high for it or not. Depending on the competition, it may have yous a few days or a few months. Over time, if you work very hard, y'all'll own the top ten results for your name.

In my adjacent mail service, I'll talk about what y'all tin can do to gain control over your Google results and let your personal brand shine through.

Featured photo credit: Adam Winger via unsplash.com

teegardensone1962.blogspot.com

Source: https://www.lifehack.org/articles/work/heres-how-you-can-fall-back-love-with-your-job.html